#advertising News
More than half of global cropland areas could see a decline in the number of suitable crops under a warming scenario of 2°C, new research finds.
Policy & Finance
Carbon offsets abuse most common form of greenwashing in Southeast Asia; Malaysia is a false claims hotspot: NGO tracker
The findings barely scratch the surface of the greenwashing problem in the region, said RimbaWatch, the Malaysian NGO behind the database. Southeast Asia needs provisions for penalties and better policing of green claims, it said.
Carbon & Climate
17 brands called out for greenwashing in 2024
Airlines came under intense scrutiny for suspect green claims this year, as did net zero targets, sustainability-linked loans and the UN-led COP process. Australia led the Asia Pacific region for penalising firms for greenwashing with fines.
Carbon & Climate
Amid industry decline, Asia’s media struggles to answer a hard question – should we stop accepting fossil fuel advertising?
No publisher in Asia has publicly rejected Big Oil ad dollars to date, and most provide a platform for fossil fuel brands, described by UN chief Antonio Guterres as "godfathers of climate chaos". Journalists and news consumers believe dirty energy advertising discredits climate-related content, but support for a tobacco-style ad ban is limited.
#advertising Opinion
Carbon & Climate
Fossil fuel ads work on you too – here’s how
Fossil fuel firms are among the biggest spenders on Google ads that are designed to resemble search results.
Corporate Responsibility
Brands, please stop saying ‘sustainability is in our DNA’
If sustainability really was at the heart of everything businesses did, the planet probably would not be 1.2°C warmer than it should be. It's time for corporates to stop using the same meaningless catchphrase – or risk alienating consumers
#advertising Videos
Corporate Responsibility
Has the era of ‘corporate vulnerability’ begun?
While some companies greenhush, others are upfront about their inability to meet sustainability targets. Eco-Business asked experts at the Ecosperity conference if it pays for businesses to be "vulnerable" about sustainability progress.
#advertising Podcasts
Corporate Responsibility
Is greenwashing really in decline?
Despite a decline in cases of greenwashing, academic Kim Schumacher tells the EB Podcast that the problem isn't going away, it's just taking on a different form as companies roll back sustainability commitments.
